Facebook for some years now has been trying as much as possible to get rid of fake or false news on its platform.
The fight against fake news was taken a notch higher when the social media giants, on Thursday, announced a new tool that will help their 27 fact checking partners across the world analyze photos and videos posted on the platform.
According to Facebook’s product manager Antonia Woodford, this new tool is powered by machine learning and it has the ability to flag false or fake content for their fact-checkers to review.
That means, when a photo or video is flagged as being fake, the fact checkers review it to determine its authenticity.
“Many of our third-party fact-checking partners have expertise evaluating photos and videos and are trained in visual verification techniques, such as reverse image searching and analyzing image metadata, like when and where the photo or video was taken,” Woodward also added.
She also went on to add that the fight against fake news is a long-term project but Facebook will still work with short-term solutions such as investing in high tech tools to help reduce the spread of fake news.