YouTube CEO Susan Wojcicki in a recent Creator letter hinted on the European Union’s contentious copyright directive referred to as Article 13 which would give YouTube the sole burden of preventing copyrighted content from being uploaded and shared by its creators.
Critics of Article 13, however, suggest that as YouTube becomes more liable for any copyrighted content, a harsher filter will apply to any video being uploaded to the platform, and that could stifle creators’ work. She, therefore, called on all Creators in and outside the EU to speak against the implementation of Article 13.
In a YouTube video published on her channel, Wojcicki said, “This legislation poses a threat to both your livelihood and your ability to share your voice with the world,” And, if implemented as proposed, Article 13 threatens hundreds of thousands of jobs, European Creators, businesses, artists, and everyone they employ. The proposal will force platforms, like YouTube, to prioritize content from a small number of large companies.
The burden of copyright proof will be too high for most independent creators to instantly demonstrate. There is a better way forward for copyright online but it’s critical you speak up now as this decision may be finalized by the end of the year.”
According to Wojcicki, the Google-owned company is set to make its dealings more transparent and also make communication between them and creators a priority. This came after lots of backlash from creators who find it difficult to contact YouTube and feel left in the dark.
She also added that YouTube will make available products and mediums to help Creators communicate with them and also get to know about things the company is doing. She urged Creators to use the YouTube Studio dashboard for all the latest updates from YouTube, others can also follow @TeamYoutube on Twitter or subscribe to the Creator insider channel for all the updates on new YouTube products.
She also hinted on other things in her 2018 priority list which you can find in the video below.